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Energetic sales culture increases revenue 47 percent
Despite a loyal customer audience and attractive facilities, a local membership organization and entertainment venue had lower than expected net revenues and substantial fixed expenses. Sales lagged, and attendance had fallen off.
Barr Corporate Success designed focused, straightforward sales, marketing and implementation plans to build an environment where doubling or tripling business was not just a dream. All departments affecting sales were engaged, motivated and empowered to increase their appeal to customers, instilling organization-wide cooperation and top-to-bottom focus on operational excellence. One critical goal was to develop and launch a business, sales and marketing program with close attention to product mix, target customers, volumes, profitability and growth.
With close guidance from Barr Corporate Success, the teams prioritized individual accountability and outstanding follow-through. Based on post-engagement self ratings, the team realized a dramatic 62 percent increase in:
- Organizational focus;
- Creating the right systems and structures;
- Identifying and resolving problems;
- Driving improved productivity & results from internal meetings;
- Developing winning strategies;
- Following through on planned changes;
- Increasing sales and margins; and,
- Improving communications.
Barr Corporate Success delivered the tools, strategies, and processes to cut through the clutter and bring out the true potential of what is now and Amazing Performance Team. The client experienced the following results:
- Increased revenue 47 percent;
- Improved gross margin to 53 percent, up from 35 percent in previous years;
- Grew customer attendance 48 percent, outpacing the business plan by 11 percent.
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Barr Corporate Success is a results-oriented consulting firm that delivers strategy & implementation, executive leadership and team coaching, training, speaking, and assessment programs to leading U.S. and international companies. Barr Corporate Success helps organizations break through barriers, create strategic goals, implement their plans, leverage the full potential of its leadership, build effective multidisciplinary teams, foster a culture of accountability, increase profits and sustain long-term growth.
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