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Family Business in Declining Industry is Revitalized into Profitability
The owner of a 33 year old business saw his industry, and his company declining quickly. The software company had not attracted a new customer in several years and was losing customers to industry start-ups. The business was losing money, and a succession plan was needed to secure future leadership.
Barr Corporate Success worked with the owner and his team to identify key strategic goals, define target markets, quantify sales objectives, and create action plans for prospects. Individual coaching enabled sales professionals to close more new business. Barr also helped the company develop innovative corporate and customer positioning strategies and new sales materials. Finally, Krissi Barr facilitated the creation of a new sales compensation plan that rewarded the right activity and resulted in disciplined individual accountability.
The Result
Barr Corporate Success helped a struggling family business return to the values, vision, and focus of the previous 33 years. The company quickly realized the following benefits:
- A return to cash flow positive;
- Existing customers were retained;
- Sales closing rates improved;
- Lower cost of sales; and,
- New business resulted in the company being acquired for a profit by a strategic industry buyer.
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Barr Corporate Success is a results-oriented consulting firm that delivers strategy & implementation, executive leadership and team coaching, training, speaking, and assessment programs to leading U.S. and international companies. Barr Corporate Success helps organizations break through barriers, create strategic goals, implement their plans, leverage the full potential of its leadership, build effective multidisciplinary teams, foster a culture of accountability, increase profits and sustain long-term growth.
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