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Underperforming software division gains momentum, receives industry accolades
The sales and marketing teams at a software division of a $300 million public company needed momentum behind their high-potential information-sharing software. Strategic initiatives helped, but they had difficulty finalizing and implementing plans. Activities sometimes competed with one another. The team was geographically dispersed, didn't know each other well, and struggled to coordinate activities to successfully generate the buzz they needed to drive new orders.
Barr Corporate Success enabled the team to define a shared vision for the future of the product line. The team determined that recognition of their software by an industry-leading analyst, along with a performance blitz from sales, marketing, and product designers, would result in an astronomical increase in sales. To achieve this vision, all aspects of the culture, communications, business building activities, structures, metrics, financials, sales prospecting, branding, and product development needed to be properly aligned. Strategic plans were to be implemented, performance made visible, success tactics shared, and success rewarded.
The Results
Previously disheartened, the team redefined its capacity and potential with the tools and action plans created with Barr Corporate Success. Results of the efforts included:
- A strategic direction with clear activities to achieve a 31 percent growth in new money toward the bottom line;
- Industry recognition;
- A new product launch; and,
- Enhanced team productivity, enabled by focused activities, clarity of vision, proper expectation setting, and a new culture of personal accountability and execution.
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Barr Corporate Success is a results-oriented consulting firm that delivers strategy & implementation, executive leadership and team coaching, training, speaking, and assessment programs to leading U.S. and international companies. Barr Corporate Success helps organizations break through barriers, create strategic goals, implement their plans, leverage the full potential of its leadership, build effective multidisciplinary teams, foster a culture of accountability, increase profits and sustain long-term growth.
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